Plumex Studio Brand Design
Plumex is a premium badminton shuttlecock brand, dedicated to delivering long-lasting, high-performance shuttlecocks for players of all levels. With the slogan “The Feather Excellence,” Plumex focuses on celebrating the spirit of the sport — precision, energy, and passion — by providing shuttlecocks engineered for exceptional durability and flight quality. The brand is designed to resonate with athletes who seek both performance and style, building a visual identity that is bold, dynamic, and uplifting.
Brand Identity & Logo Concept
The Plumex identity centers around motion, energy, and quality:
Logo Symbolism:
The logo fuses the letter P, the form of a shuttlecock, and the swift motion of its flight. The streamlined shape and dynamic cuts symbolise speed, agility, and excellence on the court.
Colour Palette:
A vibrant gradient blend of purples, pinks, and oranges captures the passion, momentum, and vibrancy of badminton. The colours transition smoothly, reflecting both the elegance and the high-energy rhythm of the sport.
Packaging & Applications:
The shuttlecock tube designs feature bold typography, product clarity, and rich gradient backgrounds, creating a strong shelf presence. The brand materials — from billboards to business cards — consistently embody a professional, energetic, and modern aesthetic, ensuring that Plumex stands out in a competitive sports market.
